Sales & Events

MARCH 28-29, 2026

appointment required

Eva’s Bridal will soon welcome a vast collection of new wedding dress styles from our favorite bridal gown designers.

Help us free up space in our gorgeous showroom by shopping our “Buy One, Get One Free Sale.”

During the BOGO Free Sale, March 28-29, brides who purchase one wedding dress at $1,000 or higher (pre sales tax) will get to choose a second wedding dress from our popular Sample Sale section off the rack for FREE!

This is a unique opportunity at Milwaukee-area’s most iconic name in bridal to get two dresses while staying within budget. Whether it’s one dress for your ceremony and the other for your reception, or one dress for you and one dress for your engaged bestie, this sale is a DO NOT MISS.

Appointments are required to shop the sale. To request your BOGO Free Sale appointment, click the pink button below.

(Please advise: If planning to shop the sale with a friend (both trying on dresses), the appointment will go under one designated person’s name and the two-hour appointment will be divided into two 60-minute slots with the same stylist to allow you both to shop together.)

*Offer valid March 28-29, 2026, only, while supplies last. No cash value. Offer not transferable from one sale customer (appointment) to another sale customer (appointment.) In the event a bride who purchases one dress at $1,000 or more doesn’t want a free Sample Sale section dress, Eva’s will honor a free select off-the-rack veil instead. No other substitutions allowed. Items purchased off the rack are bought as is. Off-the-rack purchases made with credit/debit cards are subject to processing fees. Free items must be redeemed the same day as the initial BOGO Free Sale appointment. There are no holds. All sales are final. There are no refunds, returns, exchanges or transfers of deposits.